1. With the Hayek family controlling nearly 40 percent of the Swatch group, how do you think the influence of the family affects the company’s corporate culture? What about the international corporate culture influenced by the Hayek family? explains.
2. Several Swatch brands have become cultural icons among a strong core of clientele following in the global market. Some even talk about the “Swatch revolution” that began when Nicholas Hayek founded the company. Why do you think Swatch has such a strong cultural following? Give the reasoning to support your answer.
3. As mentioned, Swatch wants you to create your own unique way of accessorizing with its Swatch watch. Is a watch a way to show who a person is culturally? Is the watch integrated into a person’s culture? Can the watch create a cultural image? Discusses the.
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