Brand Management Assignment | Get Homework Help

See attached, must be about Classic flavored slim jims. Continuation of first essayUnit 3 ‐ Phase II ‐ Course Project Assignment
Due Date: Sunday by 11:59 p.m. at the end of Unit 3 Points: 100
Project Overview:
Throughout this course, we will explore market planning from the perspective of the brand manager.
While the marketing process and the specific responsibilities of a brand manager vary across industries
and firms, developing a strategic marketing management process assists in achieving marketing
objectives.
As Brand Managers for Conagra brands (www.conagrabrands.com) You will be responsible for
developing a new product in an existing product line or brand category and develop a strategic
marketing plan for all four phases. The project will be submitted in four phases. Phase 1, due in Unit 1,
will be a paper identifying the new product and brand plans. Phase 2, due in Unit 3, will be a paper
Designing and Implementing a Brand Marketing Program. In Phase 3, due in Unit 5, you will develop a
plan to Measure and Interpret Brand Performance and Phase 4, due in Unit 7, you will create a strategy
to Grow and Sustain Brand Equity.
The objective of this exercise is to go through the steps of the Strategic Brand Management Process and
see how planning might be done from the perspective of the brand manager. It is recommended that
you get data for your report from the library, current business periodicals, the internet, and other
secondary sources.
Our ultimate goal is to show how the various elements of the Strategic Brand Management Process
have been determined and incorporated in order to achieve marketing objectives. Once we have
completed the process, in Unit 8, we will discuss the value of planning and what you think are the major
difficulties with this process.
This assignment is your second deliverable
Instructions:
In this assignment, you will begin to design a brand marketing program.
Below are the four main concentrations of your paper:
 Brand elements
 Brand positioning
 The brand’s relation to the marketing mix
 Ways to build brand equity
Requirements:
 Structure your paper using the four main areas above.
 Use Figure 1‐9, page 29 as a guide.
 Length: minimum of 4,double‐spaced, APA formatted pages, not including cover and reference page(s)
Be sure to read the criteria by which your work will be evaluated before you write and again after you
write.