Organization selected: Kaiser Permanente, Downey Ca**
Current Environmental Analysis
Professional Context
Health care organizations have embraced strategic management and developed unique processes for their industry. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the health care industry’s dynamics. Strategic management has become the single clearest demonstration of effective leadership in health care organizations.
Health care organization leaders need to understand the external environment in which they operate and anticipate and respond to the significant shifts taking place within that environment. An organization engages in service area competitor analysis to:
Determine the geographic service area.
Analyze the competitors within that service area for strengths and vulnerabilities.
Assess the impact of its strategic actions against specific competitors.
Anticipate potential actions a competitor might take that would endanger the organization’s market position.
Analyzing competitors assists organizations in identifying their competitive advantage—the basis on which they are willing to compete. Evaluating the organization’s internal environment is also critical. This requires evaluating such functional areas as clinical operations, information systems, marketing, clinical support, human resources, financial administration, and so on. In an internal environmental analysis, leaders carefully examine each function or organizational subsystem and then develop and analyze a list of strengths and weaknesses for each. This approach has been successful in some cases; however, an internal environmental analysis alone does not adequately address strategic issues.
This assignment provides an opportunity for you to perform an environmental analysis of a health care organization. An environmental analysis enables the organization to identify current challenges and opportunities in preparation for future strategic planning and goal identification. Insightful diagnosis of a company’s external and internal environments is a prerequisite for managers to succeed in crafting a strategy that is an excellent fit within the company’s operations. These evaluations assist the organization in fostering alternative strategies and business models that culminate in leaders choosing a specific strategy.
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
Identify key industry structural features determining the forces governing competition.
Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
Evaluate a health care organization’s directional strategy, as reflected in its vision, mission, and values.
Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for professionals in health care administration
Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
Follow current APA formatting and style guidelines for citations and references.
Scenario
Your boss is responsible for updating the organization’s strategic plan. She has asked you to do some of the legwork and complete an environmental analysis. This analysis will help your organization scan the external and internal environments and identify current challenges and opportunities that will enable it to prepare for the future.
Instructions
Analyze your selected organization’s external and internal environments.
Note: You will make use of this analysis in your Unit 5 assignment and later in this course.
You may use any contemporary environmental analysis tool included in the strategic management planning process to conduct your analysis. Examples include PESTLE analysis, Michael Porter’s Five Forces model, Levels of Competition model, et cetera.
Remember, your analysis must address both your selected organization’s external and internal environments. In addition, your analysis must include all of the following elements:
Environmental Analysis Requirements
The requirements, outlined below, correspond to the grading criteria in the Current Environmental Analysis Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed.
Evaluate the organization’s directional strategy, as reflected in its vision, mission, and values.
Identify key industry structural features determining the forces governing competition.
Write a clear, concise, well-organized, professional, and generally error-free environmental analysis that supports conclusions with relevant evidence.
Follow current APA formatting and style guidelines for citations and references.
Document Format and Length
You may write your environmental analysis using a familiar and appropriate document format used by health care organizations, such as a memo, business report, or white paper. Adhere to APA style and formatting guidelines for citations and references, and include a references page at the end of your document.
Supporting Evidence
Cite a minimum of six references to current scholarly and authoritative sources to support your analysis. Examples include accrediting body standards, industry standards, and government agency reports such as from the National Academy of Medicine. You will also want to include organizational information.
Format your citations and references according to APA style and formatting guidelines.
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