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Need a theoretical analysis of an IT business model

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The requirement

The essay should be a theoretical analysis of an IT business model. You select your own topic.
The essay should demonstrate your understanding of concepts, frameworks/theories, and ITs relevant to your topic
The essay should demonstrate your capability of analysing IT business model.
The length: 3000-3500 words including everything. Essays not in this word range will not be marked.

The marking

Quality of writing and analysis: presentation, structure, use of knowledge, link of theory and practice (analysis)
Clear concepts, correct understanding of theories, good knowledge of IT innovation

The contents and structure of the essay (for your reference)

Introduction: explain the significance of your topic; clarify research objective and research question; briefly introduce the IT and case to be analysed.
Theoretical and technological backgrounds: a brief literature review on present research and introduction to concepts relevant to your topic. For example, if your topic is to analyse the business model of Mobike (a Chinese bike-sharing firm), you may need to introduce the concept of sharing economy, and review research done by others on bike-sharing. It is also necessary to introduce the technologies enabling the business model, e.g. GPS, intelligent locking system, IoT etc. for Mobike.
Introduce the theory and/or framework that you will use to analyse your case.
Analysis (case study)
Discussion and conclusion
Reference

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