RU Hotel Market Image Index and Public Image Index Discussion ALL CHARTS IN THIS REPORT MUST INCLUDE MONTHLY COMPARISON INFORMATION FROM JANUARY YEAR 1 TO

RU Hotel Market Image Index and Public Image Index Discussion ALL CHARTS IN THIS REPORT MUST INCLUDE MONTHLY COMPARISON INFORMATION FROM JANUARY YEAR 1 TO APRIL OF YEAR 2 （800 words）

There are 3 parts to this week’s Report. Please read carefully.

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PART 1: Staffing strategies from training, pay band, hiring, termination and forecasting are usually established based on anticipated demand by revenue stream/department (300 words).

Provide a list of factors that influence a hotel’s the turnover rate?
Provide an analysis of these performance indicators and the effect it has had on the strategic decisions implemented in your hotel. Based on your current staff turnover results, what strategic decisions will be applied in your hotel going forward?
Is staff turnover always negative? When may turnover be acceptable?
Include a chart in your report, showing staff turnover-related information, including staff turnover % per quarter

PART 2: Marketing challenges and effective strategies are usually established based on quarterly market segmentation (i.e. Leisure vs Business). The marketing budget is usually allocated based on revenue streams and revenue percentages (i.e. Rooms Department and F & B Department have their own Marketing Budget) – 300 words.

Discuss the importance and impact of the market image index and public image index on your hotel’s operation and revenues

PART 3: Research in Internet a real 3-4 stars hotel operation anywhere in the world (300 words) – If you have a contact in a hotel, you can use this contact’s experience/knowledge, to complement your on line research.

What is the hotel criteria to make decisions on:

Sales & Marketing Strategies employed ? If the hotel is part of a chain, what role does the individual hotel play versus what does Corporate do to help the marketing efforts?
What are some initiatives employed by this hotel to reduce the turnover rate?

What Not to Do

No definitions.

No using of Wikipedia or any dictionaries. This report is written for management so it needs to be in the form of a critique and relevant correlations made with the variables.

Only part 3 you can do research, P1+2 not allow!!!

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