Globalization, Technology and Retail Industry Research Paper Carefully read below all the specific details for the final project
The final project has three sections: The problem, literature review, and Strategic Plan and Recommendations. Create only one paper.
Sections 1 (problem) and 2 (literature review) – Length requirement 1300 words
Section 3 (strategic plan and recommendations) – Length requirement 1300 words
Total Project length requirement 2600 words of content.
International Business Topic
Globalization and Technology are challenging the survival of businesses.
Retailers in the U.S. and in other foreign markets
Section 1 The problem: Target is U.S.-based retail operator and needs to expand into other foreign markets.
Conduct Research- Fully describe the problem and its significance in relation to:
Target’s financial position. The stock price is up for now; however,
the state of the retail industry in the U.S. is facing significant challenges.
Identify the main problems for retailers, including How Target has been affected domestically and in other foreign markets where it operates.
Discuss and expand on two/three key management or business problems facing Target
Identify and discuss Target’s U.S. competitor’s and main business threats
You must clearly connect the problem and analysis to support the need for expansion into other global markets.
Section 2 Review of the literature Strategic
Provide an in-depth and comprehensive analysis the International Business Topic.
The review of the literature must include:
Identify theories that support and explain the topic of investigation and the problem
Analyze key social, financial, political, economic, management, and international business theories
Compare & contrast different viewpoints, arguments, and studies
Discuss discrepancies, contradictions, and facts
Present, discuss and cite multiple examples, and business cases
Approach the analysis with qualitative AND quantitative lenses; review data, statistics, figures, numbers, $$$$, %%%, and financial impact.
Identify and review sub-problems as applicable
Identify and discuss core issues, and trends
As applicable to your topic findings.
Names of businesses, organizations, leaders, and corporations
Research and discuss the impact of technology in relation to the International Business Topic
The above points are listed in no particular order. You will need to build the flow of your literature review. You will need to “connect the dots/points”, and decide in which order they need to be to develop one cohesive review.
The goal is to provide a thorough and a comprehensive review of the International Business Topic; but do not go all over tackling multiple issues; instead stay connected and focused to your thesis.
Section 3 Strategic Plan and Recommendations
The management of Target is nearly ready to proceed with its international expansion. The next item that is needed is the Strategic Plan.
Present:
Your recommended strategy for value creation
The value chain and how it will be managed
A description of core competencies (definition of what a core competency is and what are Target’s)
A description of the Organizational Structure (definition of org. structure and what Target should implement)
A description of the Organizational Culture (definition of org. culture and what Target should implement)
Proposed Marketing and Pricing Strategies (In general, should Target stay with the same prices? Should Target lower prices?, or Should Target increase prices)
A description and recommendation of How Technology resources will be managed in your country (Australia)
Key success factors in your country (Australia) and City/s of choice where Target will consider establishing operations. Make sure to discuss THE WHY that supports business, political, economic, financial, social, and international business factors. As applicable, include regional and/or global trade agreements for your country.
Include Graphs, tables, or charts that shows the competitive advantages of your county.
Be tactical and strategic in your recommendations for expansion into your country.
Executive Summary
Include an Executive Summary (300 Words, but no more than 400 words – separate page)
The executive Summary must cover the purpose of the project. Key points, important qualitative and quantitative facts and findings, and solutions and recommendations.
Other Requirements
Include a Minimum of 15 different quality sources.
Include at least 3 peer-reviewed articles
Cite all sources with in-text citations and also add them to the reference page
Government and global agencies Websites can be used.
Your essay should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your research must reflect scholarly writing and current APA standards.
Paper must have the following components in this order:
Title Page
Executive Summary ( separate page)
Section 1 Problem, Section 2 Literature Review, Section 3 Strategy Plan and Recommendations
Conclusion
Reference page
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