ROSS company

ROSS company.
We are about to redesign the ROSS company to let the company becomes better. By following these information:

How did you recognize the redesign needs?

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Product management
Strong competition
Negative feedback
out-date interior design

Who is the target market did it change from their primary target market? Explain why this is the target market you have chosen.

Low income and middle income (age 14-60)

Recap of the SWOT analysis (only the areas that impacted your plan), Cost of plan?

Strengths
Weakness

One of the biggest off-price store
Convenient locations
Wide assortment styles and fashions

Lack of e-commerce involvement
Visually un-appealing Stores
Lack of stores outside of the US

Opportunities
Threats

Trump Tax Plan benefit low income customer
Other retail stores are closing down their store
Minimum wage increases

Competitors is getting more and more
The rental rate increase in California
Increasing raw material pricing

Answer the question: Expected impact to the business?

write about 200-250 words.

ROSS company

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