Sports and Marketing Conference Assignment Online Assignment

see PDF, please make the answer short. and please contact me if you have any questionsMARKETING POWER PROJECT
First point of business. This can be up to a three-person project. You can do it with two people, one person or by yourself. Take your pick.
It is worth 75 points.
The bad news? It’s due in one week –
Select a city to host a three-day sports and marketing conference (Thursday-Friday-Saturday). You must come up with the purpose behind it, such as showing new forms of sports, or training the future leaders of sports teams what the business is all about, or how to build relationships with new “outside” corporations as sponsors. (Example: SVG College Summit is the leading annual conference of college sports communicators and creatives, providing training, education and ROI case studies about production, distribution and fan engagement. It brings together college sports broadcasters, digital producers, information officers, and campus technologists representing different schools and every major college sports broadcaster.)
Assume that 20,000 people will attend the conference. It will require a large convention center and seating capacity for the general session (two per day; one in the morning and one after lunch) and split, or break-out, sessions (held after the general sessions).
There is entertainment for the opening session, as well as for Friday night.
The general sessions are noted for using high-tech electronics and video/esports-coordinated events.
The conference must have a large exhibit hall for more than 100 companies and vendors to set up booths, which range in size from 10’ x 10’ to 40’ x 40’ (the biggest).
There is one overall sponsor as in “The _______Conference Presented by ________” and sponsors for each general session (a total of six) and a sponsor for Friday night’s big entertainment event.
(Hint: here’s a link to a one-day event held in Vegas last year from which you can get ideas: https://sportsbizsummit.com/)
Answer the following on the next page:
WORK ON YOUR OWN, WITH A PARTNER OR WITH TWO OTHERS TO COMPLETE THE FOLLOWING ACTIVITIES (BULLET POINT ANSWERS ONLY):
1. What would you call this conference?
a. Provide a brief description of what this conference is about and its overall goals; that is, what does it offer the 20,000 attendees (one paragraph, 50 words)
b. WHO are your attendees? List three types of people who would come
2. Given COVID-19, when will you hold this conference?
3. WHERE will you hold this national (and possibly international) event? (Keep in mind that you must have exhibit space as well as meeting space.)
a. List three cities that would be good choices to host this conference, based on number of hotel rooms available, square feet of space at the convention center, airport capacity, modes of public transportation, entertainment attractions available at night – include these attributes when listing the three cities
4. What kind of entertainment would you choose for the initial, opening session and then on your big Friday night?
a. List four possible entertainment options – two for the opening session and two for Friday night, given the audience/attendees to this conference
5. Come up with four topics for the general sessions based on what the overall conference is about
a. List four speakers who would be the featured presenters of each respective session
b. Select four general session sponsors – come up with a sponsor that would best fit the topic being discussed in that general session
6. What company would you select as the OVERALL sponsor (and given the fact that part of the discussion is on choosing new corporations to work with that are “outside the box” of common sports sponsors [i.e., no Nike, adidas or Gatorade], come up with some choice that is relevant but different, keeping in mind that high-tech electronics and esports are a big component of the conference
7. Given all your sponsors that you have selected, what sort of “goodie bag” would you give each attendee when he/she checks in and picks up their badge?
a. In other words, what would each sponsor – out of the five (main + four general session) you’ve listed – provide to be placed in the goodie bag?
8. Name at least 10 exhibitors in your convention center who would want to have a booth to display their products that tie in well with the subject matter of your conference and meet the needs of the attendees
Once you have answered all these questions – again, bullet points only – bang them out and upload by May 7th by 11:59 p.m. One submission per team, even if your “team” is only yourself.