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Warner Case Study Analysis Instructions

Intro to Mass Comm Take Home Final Assignment

200 points (40 points each question)

Answer each of the following questions to the best of your ability using specific examples from The Warner Articles that students in this course have submitted, your textbook, and class lecture notes. You may use first person in your answers if you would like. A list of links to the Warner articles you may choose from is posted on Canvas. You may also use Warner articles you find online from a newspaper or trade press source that’s not on the listing if you want just be sure to cite it.

Include the name of the Warner article and the source, textbook page numbers, and name of powerpoint lesson in each of your answers. Each answer should be about 200-300 words in addition to your internal citation info.

Use MLA Format. Times New Roman, 12 pt font, internal citations

!!!!!!!!!!!!NO LATE ASSIGNMENTS ARE ACCEPTED!!!!!!!!

The purpose of this assignment is to demonstrate that you understand various concepts introduced in this course.

Tips for success: Start early! This assignment could take anywhere from five to ten hours to complete! Read through each question. Locate useful Warner articles, use chapter table of contents, index and glossary of your textbook to assist you in locating info. Open up powerpoints and search for the key terms.

Cut and paste following questions into a Word document or google doc and answer each question to the best of your ability.

1.Discuss the dual meanings of media convergence as explained in lecture and in the textbook. Use two different Warner articles as examples to demonstrate that you understand what media convergence is and how the two meanings of media convergence differ. Conclude with a statement about how you think media convergence may be impacting 21^st century consumers.

2. Discuss the distinctions between cultural imperialism and cosmopolitanism as described in lecture. Support your discussion with at least one Warner article to demonstrate that you understand can identify an instance of either cultural imperialism or cosmopolitanism.

3. Draw from at least one article to discuss how Warner uses synergy to maximize profits. Support your discussion with information from class lectures and the textbook.

4. Draw from at least one Warner article to discuss how WarnerMedia takes representation and identity in to account when they develop and produce new films, television shows and merchandise. Support your discussion with information from the class lecture notes and textbook.

5. Select ONE of the following media industries – film, sound/recording, television or video games. Use your class notes and textbook to explain the historical origin of that industry. Be sure to discuss what contributions WarnerMedia (or its subsidiaries) made to the beginning of the industry you have chosen.