Jensen Shoes Assignment | Online Homework Help

Jensen Shoes

Guiding Questions and Worksheet

1. Jensen Shoes – Founded in what year? What is their product?

It was founded in 1953. It was into high quality athletic and casual footwear for children & adults.

1. How did they value their employees?

Jenson shoes has been known to value its employees as much as its products. The firm strongly believed that its progress was a result of its employees who performed better when they were satisfied and involved with the jobs assigned.

1. As the manager responsible for Casual Wear, which markets does Kravitz assign to Lyndon Twitchell? 

Lyndon joined as manager of the special promotion group. He was responsible for developing market for African American, and Latino market.

1. How does Jane Kravitz communicate with Lyndell? Background from the case:

• Kravitz includes terms beg, cajole negotiate as part of her management skills
• She describes Lyndell as charming
• She discounts, at first, what her supervisor, the Director of Marketing Strategy, Chuck, tells her about Lyndell’s poor performance

Question to Discuss:

1. What is Jane’s concern as a manager? What is at stake for her, on her successful execution of her staff’s Strategic objectives

2. What takes place in the first meeting between Jane and Lyndon?
   What does he tell her?  How does Jane respond?

How would you evaluate Jane Kravitz’s performance as a manager?
Would you describe her as an imposing or an indulging manager?
How does she fail to motivate Lyndon to perform?
What were some of her key missteps? 

It is three months later, and she is approaching HR.
She states that she has been documenting his behavior.  Do you think that she should have been informing either HR, or her supervisor, of these issues?  YES or NO